1. Beside dying on the cross for someone else's sins, it is the ultimate way you can love your neighbor.
2. It is exciting!
3. It is a message that is easy to understand and explain.
4. It gets self righteous people ticked off and who doesn't like making prudes mad?
5. When done with the right motives it makes God smile.
6. It gives people the audacity of everlasting hope.
7. It advances the kingdom of God.
8. It builds the heavenly choir with new worshippers to sing praises to His Name.
9. It is just like introducing someone to your best friend and hero.
10. It saves people from the wrath of God and everlasting destruction (aka "hell")